Should You Specialise as a Language Tutor? (Honest Answer)
The generalist vs specialist debate for language tutors — done honestly. When to niche, how to test it, and how to signal your specialism to students.
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Tips, strategies and stories to help you grow your online teaching business.
The generalist vs specialist debate for language tutors — done honestly. When to niche, how to test it, and how to signal your specialism to students.
You blocked off the time. You brewed the coffee. You opened the video call five minutes early like the punctual professional you are. And then… nothing. The minutes tick by. You refresh the link. You check your phone. You even glance at the door, just in case they somehow teleported
There's a lot they cover in TEFL training. Phonetics. Lesson planning. How to explain the third conditional without losing the will to live. What they don't cover — not even in a footnote — is what happens when you try to actually run this thing as a business.
Every tutor who has ever stared at a blank Instagram caption at 11 PM knows the question: is any of this actually worth it? You've probably sat through a marketing webinar where someone with a ring light and a podcast told you that "building your personal brand
Let's be honest: five students is a sweet spot. You know their names, their quirks, their tendency to forget verb conjugations they've done seventeen times. You can keep it all in your head. Maybe a Google Doc. Maybe a slightly chaotic Notes app folder you'
Acquiring a new tutoring student costs roughly five times more than keeping an existing one. Five times. And yet most independent tutors spend the bulk of their energy on getting students — the ads, the profiles, the free trials, the DMs — while almost nothing goes into keeping them. Here's
Nobody told you that becoming a language tutor also meant becoming a small business owner. One day you're explaining the subjunctive, the next you're Googling "how to send an invoice" at 11pm while your student's payment sits unpaid in the void. Welcome
An honest comparison of Preply, iTalki and independent tutoring — including the real numbers on what each platform actually costs you.