Writing Clear Subject Lines
Aims
Goal: write specific, action-ready subject lines that get your emails opened — and emails that keep the subject line's promise.
The lesson, stage by stage
- Warm up5 min
Warm-up: Ten seconds to be opened
2 warm-up questions
- Reading10 min
Reading: The Power of a Good Subject Line
Read a 187-word text about The Power of a Good Subject Line
- Vocabulary8 min
Vocabulary: Subject Line Vocabulary
7 items
- Reading10 min
Reading: Three model emails
Read a 228-word text about Three model emails
- Practice7 min
Practice: Fix These Subject Lines
Error-correction exercise, 5 items
- Practice7 min
Practice: Match the Email to the Best Subject Line
Matching exercise, 6 items
- Dialogue10 min
Dialogue: Writing Subject Lines for Different Scenarios
Role-play: Practice writing clear, effective subject lines for a variety of workplace situations. (4 lines)
- Discussion10 min
Discussion: Your mission: subject lines for your real inbox
3 discussion questions
Open the full lesson
The remaining 7 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.
Target vocabulary
In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.
This plan comes from the Professional Email Writing course in the Tuton library. Browse all free lesson plans.