Persuasive Presentations

B1 · Intermediate1 hr 13 minBusiness EnglishLesson 8 of 10 · Outline

Aims

Goal: pitch an idea so the decision-maker trusts you, cares, and believes your numbers — Ethos, Pathos, Logos with model pitches and a live ask.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Move people to action

    2 warm-up questions

  1. Reading10 min

    Reading: What the decision-maker is judging

    Read a 180-word text about What the decision-maker is judging

  2. Vocabulary8 min

    Vocabulary: Persuasion Vocabulary

    7 items

  3. Framework6 min

    Framework: Ethos-Pathos-Logos Persuasion Model

    Ethos-Pathos-Logos, 3 steps

  4. Reading10 min

    Reading: Three model pitches

    Read a 267-word text about Three model pitches

  5. Practice7 min

    Practice: Build Persuasive Sentences

    Word-ordering exercise, 5 items

  6. Practice7 min

    Practice: Fix the Persuasive Pitches

    Error-correction exercise, 5 items

  7. Dialogue10 min

    Dialogue: Pitching a New Initiative

    Role-play: You're pitching a new employee training program to the company leadership. Use Ethos, Pathos, and Logos to make your case. (3 lines)

  8. Discussion10 min

    Discussion: Your mission: the pitch that gets a yes

    3 discussion questions

Open the full lesson

The remaining 8 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.

Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

value propositioncompellingleverageROI (Return on Investment)stakeholderpitchbuy-in

This plan comes from the Meetings & Presentations course in the Tuton library. Browse all free lesson plans.