The Elevator Pitch

B1 · Intermediate1 hr 13 minBusiness EnglishLesson 6 of 8 · Outline

Aims

Goal: a 30-second answer to “What do you do?” that people understand, remember, and want to ask about — the Who–What–Wow–Hook pitch, three model pitches, and live practice.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: So, what do you do?

    2 warm-up questions

  1. Reading10 min

    Reading: What “What do you do?” is really asking

    Read a 129-word text about What “What do you do?” is really asking

  2. Vocabulary8 min

    Vocabulary: Pitch Vocabulary

    6 items

  3. Framework6 min

    Framework: Who–What–Wow–Hook

    Who–What–Wow–Hook, 4 steps

  4. Reading10 min

    Reading: Three model pitches

    Read a 194-word text about Three model pitches

  5. Practice7 min

    Practice: Pitch Phrases

    Gap-fill exercise, 5 items

  6. Practice7 min

    Practice: Build Pitch Sentences

    Word-ordering exercise, 5 items

  7. Dialogue10 min

    Dialogue: Delivering Your Elevator Pitch

    Role-play: Someone at a networking event asks 'So, what do you do?' Practice your elevator pitch. (3 lines)

  8. Discussion10 min

    Discussion: Your mission: deliver your 30 seconds

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

specialize inpassionate aboutbackgroundfocus onvalue propositionunique selling point

This plan comes from the Networking & Small Talk course in the Tuton library. Browse all free lesson plans.