Storytelling Frameworks
Aims
Goal: tell your startup story inside a named framework — Before-After-Bridge, Hero's Journey, or Problem-Agitation-Solution — and know which one fits your company.
The lesson, stage by stage
- Warm up5 min
Warm-up: Structure makes stories stick
2 warm-up questions
- Reading10 min
Reading: Storytelling Frameworks
Read a 263-word text about Storytelling Frameworks
- Vocabulary8 min
Vocabulary: Storytelling Frameworks Vocabulary
8 items
- Reading10 min
Reading: One startup, three frameworks
Read a 251-word text about One startup, three frameworks
- Practice7 min
Practice: Practice: Storytelling Frameworks
Matching exercise, 6 items
- Practice7 min
Practice: Framework language
Gap-fill exercise, 6 items
- Dialogue10 min
Dialogue: Role Play: Workshopping Your Startup Narrative
Role-play: You are working with a storytelling coach to structure your startup's narrative using proven frameworks. (4 lines)
- Discussion10 min
Discussion: Your story, framed
3 discussion questions
Open the full lesson
The remaining 7 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.
Target vocabulary
In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.
This plan comes from the Pitch Delivery & Storytelling course in the Tuton library. Browse all free lesson plans.