Startup English lesson plans
Startup English is written for founders and early startup teams who pitch, fundraise and sell in English. The courses cover the pitch deck, the elevator pitch, investor questions, emails and monthly updates, term sheets, product demos, customer discovery interviews and startup metrics. At B1 and B2, each plan is built around one founder task, from the problem slide to the investor update.
The first lesson of each course is a full plan you can read here with no signup (for In the News, a recent story). The other lessons show an outline.
Courses
The Pitch Deck
Master the YC-style 10-slide pitch deck structure and present each section confidently
Pitch Delivery & Storytelling
Present with confidence using storytelling techniques, pacing, and body language
The Elevator Pitch
Craft and deliver compelling 30-second to 2-minute introductions for any situation
Handling Investor Questions
Navigate tough Q&A sessions after your pitch with confidence and strategic answers
Investor Emails & Outreach
Write compelling cold emails, warm introductions, and follow-ups to investors
Investor Updates
Write monthly and quarterly investor updates that build trust and maintain relationships
Term Sheets & Negotiation
Understand and negotiate investment terms, valuations, and deal structures
Product Demos
Plan and deliver compelling product demonstrations for investors, customers, and partners
Customer Discovery Interviews
Conduct effective user research interviews to validate your product ideas
Startup Metrics & Growth
Master the vocabulary of TAM/SAM/SOM, unit economics, and growth metrics
Startup Vocabulary Essentials
Core terminology every founder needs — MVP, runway, burn rate, pivot, cap table, and more
Team Communication & Culture
Lead meetings, give feedback, hire effectively, and build a strong team culture