Product Demos
Plan and deliver compelling product demonstrations for investors, customers, and partners
Who it's for
Written for B1 (intermediate) students who handle everyday English and are ready for longer answers.
English for founders: pitches, investors, demos and startup vocabulary. More Startup English lesson plans
Skills it practises
- Speaking: discussion questionsevery lesson
- Vocabulary: a target word listevery lesson
- Reading: a text or news storyevery lesson
- Controlled practice: gap-fills, matching, sorting and moreevery lesson
- Role-play: a dialogue to act outevery lesson
- An answer framework to structure what they say1 of 8 lessons
Lessons
- Planning a Product DemoGoal: plan a demo with the five-step Demo Flow and deliver its first two minutes — problem first, one context number, then the product.1 hr 13 minFree
- Features vs BenefitsGoal: turn any feature into a benefit with the 'so what?' technique — and aim the same feature at different audiences without repeating yourself.1 hr 7 minOutline
- Live Demo Best PracticesGoal: run a live demo segment with a clean screen, realistic data, narrated clicks, two checkpoints, and one deliberate pause.1 hr 7 minOutline
- Technical TranslationGoal: explain your product's technology to a non-technical listener — one analogy carried through, outcomes with numbers, one defined term, zero buzzwords.1 hr 14 minOutline
- Handling Demo FailuresGoal: recover from a live demo failure in under 20 seconds — acknowledge, switch to backup, keep momentum — then send the follow-up that turns failure into trust.1 hr 7 minOutline
- Demo for InvestorsGoal: open an investor demo with the market frame, one honest 10x claim, and traction woven into the product — answering 'can this be huge?' before it's asked.1 hr 7 minOutline
- Demo for CustomersGoal: run a customer demo around their workflow — confirm their pain in their numbers, show a quick win, answer the unspoken fears, and close with an easy next step.1 hr 7 minOutline
- Demo Follow-UpGoal: deliver the three-message follow-up sequence — 24-hour personalised email, answered open question, one-week check-in — persistent but never pushy.1 hr 7 minOutline
How to use it in a lesson
- Lessons run 67 to 74 minutes, with a timing on every stage, so you can see before you start what fits your slot.
- Start with "Planning a Product Demo": its whole plan is on this site, stage by stage, with the target vocabulary, free to read and to teach from on any video call.
- For a shorter slot, skip a practice stage or cut the discussion short: the stages are a guide, not a script.
Teach Product Demos with your student
Lesson 1 of this course is free. A free account opens it in the interactive player, and the rest of the course is included with Starter. Teaching it live with your student in the Tuton classroom starts with a 7-day free trial.
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