Sales & Marketing lesson plans
The Sales and Marketing courses cover the English of selling: the elevator pitch, discovery calls, objections and the follow-up at B1, then marketing in the AI era and long enterprise deals at B2. They suit students in sales, business development and marketing who present, persuade and follow up in English. The plans use the conversations a salesperson has every week.
The first lesson of each course is a full plan you can read here with no signup (for In the News, a recent story). The other lessons show an outline.
Courses
Sales English
The language of modern selling — pitching, discovery calls, objections, negotiation and follow-up
Marketing in the AI Era
The English marketers actually need in 2026 — positioning, briefing AI tools, protecting brand voice, running campaigns and reading the numbers
Sales English 2: Enterprise Deals
The language of long, complex sales — stakeholder mapping, months-long relationships, pilots, procurement and the final close