Sales English
The language of modern selling — pitching, discovery calls, objections, negotiation and follow-up
Who it's for
Written for B1 (intermediate) students who handle everyday English and are ready for longer answers.
English for selling, marketing and closing larger deals. More Sales & Marketing lesson plans
Skills it practises
- Speaking: discussion questionsevery lesson
- Vocabulary: a target word listevery lesson
- Reading: a text or news storyevery lesson
- Controlled practice: gap-fills, matching, sorting and moreevery lesson
- Role-play: a dialogue to act out4 of 5 lessons
- An answer framework to structure what they say3 of 5 lessons
- Listening: passages with questions1 of 5 lessons
Lessons
- Your Elevator PitchIntroduce your product and company clearly in under a minute1 hr 3 minFree
- Discovery Calls: Asking the Right QuestionsAsk open questions and listen actively to understand a customer's needs1 hr 3 minOutline
- Handling ObjectionsAcknowledge, reframe and resolve — polite disagreement that keeps the deal alive1 hr 3 minOutline
- Negotiating the DealConditionals, pricing language and trades that keep both sides happy1 hr 4 minOutline
- The Follow-UpFollow-up emails and calls that keep momentum and close the deal55 minOutline
How to use it in a lesson
- Lessons run 55 to 64 minutes, with a timing on every stage, so you can see before you start what fits your slot.
- Start with "Your Elevator Pitch": its whole plan is on this site, stage by stage, with the target vocabulary, free to read and to teach from on any video call.
- For a shorter slot, skip a practice stage or cut the discussion short: the stages are a guide, not a script.
Teach Sales English with your student
Lesson 1 of this course is free. A free account opens it in the interactive player, and the rest of the course is included with Starter. Teaching it live with your student in the Tuton classroom starts with a 7-day free trial.
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