Handling Objections

B1 · Intermediate1 hr 3 minSales & MarketingLesson 3 of 5 · Outline

Aims

Acknowledge, reframe and resolve — polite disagreement that keeps the deal alive

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: When the Customer Says No

    3 warm-up questions

  1. Framework6 min

    Framework: Acknowledge – Reframe – Resolve

    Acknowledge – Reframe – Resolve, 3 steps

  2. Vocabulary8 min

    Vocabulary: Objection Vocabulary

    8 items

  3. Reading10 min

    Reading: What the Objection Really Means

    Read a 230-word text about What the Objection Really Means

  4. Practice7 min

    Practice: Complete the Polite Responses

    Gap-fill exercise, 7 items

  5. Practice7 min

    Practice: Objection → Best First Response

    Matching exercise, 6 items

  6. Dialogue10 min

    Dialogue: The Price Objection

    Role-play: A follow-up video call where the buyer raises the price (8 lines)

  7. Discussion10 min

    Discussion: Let's Discuss

    4 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

objectionconcernhesitatereassuretrade-offon the fencepush backdeal-breaker

This plan comes from the Sales English course in the Tuton library. Browse all free lesson plans.