Sales English 2: Enterprise Deals
The language of long, complex sales — stakeholder mapping, months-long relationships, pilots, procurement and the final close
Who it's for
Written for B2 (upper-intermediate) students who can discuss most topics and now need precision and range.
English for selling, marketing and closing larger deals. More Sales & Marketing lesson plans
Skills it practises
- Speaking: discussion questionsevery lesson
- Vocabulary: a target word listevery lesson
- Reading: a text or news storyevery lesson
- Controlled practice: gap-fills, matching, sorting and moreevery lesson
- Role-play: a dialogue to act outevery lesson
- An answer framework to structure what they say2 of 5 lessons
- Listening: passages with questions2 of 5 lessons
Lessons
- The Long GameTalk about enterprise sales cycles, the people involved, and why patience is the skill that closes them1 hr 3 minFree
- Mapping the StakeholdersFind out who really decides, who can block you, and how to ask about internal politics without sounding pushy1 hr 4 minOutline
- Building the RelationshipStay in a customer's mind for months without ever writing 'just checking in' again58 minOutline
- The Pilot and the ProofPropose a trial project, agree what success means before it starts, and present the results convincingly1 hr 3 minOutline
- Procurement, Legal & the CloseSurvive the final months — security reviews, contract redlines and a close that takes longer than the sale1 hr 5 minOutline
How to use it in a lesson
- Lessons run 58 to 65 minutes, with a timing on every stage, so you can see before you start what fits your slot.
- Start with "The Long Game": its whole plan is on this site, stage by stage, with the target vocabulary, free to read and to teach from on any video call.
- For a shorter slot, skip a practice stage or cut the discussion short: the stages are a guide, not a script.
Teach Sales English 2: Enterprise Deals with your student
Lesson 1 of this course is free. A free account opens it in the interactive player, and the rest of the course is included with Starter. Teaching it live with your student in the Tuton classroom starts with a 7-day free trial.
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