The Pilot and the Proof

B2 · Upper-intermediate1 hr 3 minSales & MarketingLesson 4 of 5 · Outline

Aims

Propose a trial project, agree what success means before it starts, and present the results convincingly

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Let's Talk About Proving It Works

    4 warm-up questions

  1. Framework6 min

    Framework: Designing a Pilot That Proves Something

    Baseline – Scope – Criteria – Review – Decision, 5 steps

  2. Vocabulary8 min

    Vocabulary: Pilot and Proof Vocabulary

    10 items

  3. Reading10 min

    Reading: The Pilot That Proved Nothing

    Read a 359-word text about The Pilot That Proved Nothing

  4. Practice7 min

    Practice: Build the Pilot Proposal Sentences

    Word-ordering exercise, 8 items

  5. Practice7 min

    Practice: Fix the Results Presentation

    Error-correction exercise, 8 items

  6. Dialogue10 min

    Dialogue: Presenting the Pilot Results

    Role-play: The review meeting at the end of an eight-week pilot at Orbis Retail. (4 lines)

  7. Discussion10 min

    Discussion: Let's Discuss

    5 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

proof of conceptsuccess criteriabaselinemetricscopeadoptionvalidatecase studymeasurablephased approach

This plan comes from the Sales English 2: Enterprise Deals course in the Tuton library. Browse all free lesson plans.