Mapping the Stakeholders

B2 · Upper-intermediate1 hr 4 minSales & MarketingLesson 2 of 5 · Outline

Aims

Find out who really decides, who can block you, and how to ask about internal politics without sounding pushy

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Let's Talk About Who Really Decides

    4 warm-up questions

  1. Vocabulary8 min

    Vocabulary: Who's Who Inside the Deal

    10 items

  2. Reading10 min

    Reading: The Meeting You Were Never Invited To

    Read a 361-word text about The Meeting You Were Never Invited To

  3. Practice7 min

    Practice: Match the Role to the Behaviour

    Matching exercise, 8 items

  4. Practice7 min

    Practice: Fix the Stakeholder Questions

    Error-correction exercise, 8 items

  5. Practice7 min

    Practice: Build the Diplomatic Question

    Word-ordering exercise, 8 items

  6. Dialogue10 min

    Dialogue: The Stakeholder Conversation

    Role-play: A second video call with an enthusiastic contact who has not yet told you how decisions get made. (4 lines)

  7. Discussion10 min

    Discussion: Let's Discuss

    5 discussion questions

Open the full lesson

The remaining 7 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.

Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

buying committeeeconomic buyerinfluencerblockergatekeeperorg chartbuy-inloop someone inadvocate forinternal politics

This plan comes from the Sales English 2: Enterprise Deals course in the Tuton library. Browse all free lesson plans.