Building the Relationship

B2 · Upper-intermediate58 minSales & MarketingLesson 3 of 5 · Outline

Aims

Stay in a customer's mind for months without ever writing 'just checking in' again

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Let's Talk About Keeping People Warm

    4 warm-up questions

  1. Reading10 min

    Reading: Two Emails, Nine Weeks Apart

    Read a 348-word text about Two Emails, Nine Weeks Apart

  2. Vocabulary8 min

    Vocabulary: The Language of Long Relationships

    10 items

  3. Listening8 min

    Listening: Listen: A Check-In Call After Four Months

    1 listening passage, 5 comprehension questions

  4. Practice7 min

    Practice: Rewrite the Empty Check-In

    Gap-fill exercise, 10 items

  5. Dialogue10 min

    Dialogue: Reconnecting After Six Months of Silence

    Role-play: A video call with a contact you last spoke to in the spring. The project was paused; you have not pushed since. (8 lines)

  6. Discussion10 min

    Discussion: Let's Discuss

    5 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

rapportnurtureinsighttouchpointstay top of mindadd valuereach outbenchmarkcome across askeep someone posted

This plan comes from the Sales English 2: Enterprise Deals course in the Tuton library. Browse all free lesson plans.