Marketing in the AI Era
The English marketers actually need in 2026 — positioning, briefing AI tools, protecting brand voice, running campaigns and reading the numbers
Who it's for
Written for B2 (upper-intermediate) students who can discuss most topics and now need precision and range.
English for selling, marketing and closing larger deals. More Sales & Marketing lesson plans
Skills it practises
- Vocabulary: a target word listevery lesson
- Reading: a text or news storyevery lesson
- Controlled practice: gap-fills, matching, sorting and moreevery lesson
- Speaking: discussion questions4 of 5 lessons
- Role-play: a dialogue to act out4 of 5 lessons
- An answer framework to structure what they say3 of 5 lessons
- Listening: passages with questions1 of 5 lessons
Lessons
- Marketing Fundamentals, 2026 EditionAudience, positioning, channels and the funnel — and how the ground shifted once AI arrived53 minFree
- Writing Prompts That SellBrief an AI tool in precise English — brand, audience, goal, constraints — then iterate on what comes back53 minOutline
- Brand Voice & Editing AI ContentDescribe tone and register precisely, edit an AI draft until it sounds human, and critique copy without bruising anyone57 minOutline
- Social Media CampaignsPlan a small campaign end to end — hooks, calls to action, platform vocabulary and the content calendar conversation58 minOutline
- Measuring What WorksRead the numbers, describe trends precisely, decide what to do next — and talk honestly about AI, disclosure and authenticity1 hr 3 minOutline
How to use it in a lesson
- Lessons run 53 to 63 minutes, with a timing on every stage, so you can see before you start what fits your slot.
- Start with "Marketing Fundamentals, 2026 Edition": its whole plan is on this site, stage by stage, with the target vocabulary, free to read and to teach from on any video call.
- For a shorter slot, skip a practice stage or cut the discussion short: the stages are a guide, not a script.
Teach Marketing in the AI Era with your student
Lesson 1 of this course is free. A free account opens it in the interactive player, and the rest of the course is included with Starter. Teaching it live with your student in the Tuton classroom starts with a 7-day free trial.
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