Social Media Campaigns

B2 · Upper-intermediate58 minSales & MarketingLesson 4 of 5 · Outline

Aims

Plan a small campaign end to end — hooks, calls to action, platform vocabulary and the content calendar conversation

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Let's Build a Campaign You Could Actually Run

    4 warm-up questions

  1. Vocabulary8 min

    Vocabulary: Campaign and Platform Vocabulary

    10 items

  2. Reading10 min

    Reading: A Campaign Brief: Four Weeks, One Message

    Read a 347-word text about A Campaign Brief: Four Weeks, One Message

  3. Practice7 min

    Practice: Complete the Campaign Discussion

    Gap-fill exercise, 10 items

  4. Listening8 min

    Listening: Listen: The Campaign Planning Call

    1 listening passage, 5 comprehension questions

  5. Dialogue10 min

    Dialogue: Pitching Your Campaign

    Role-play: Presenting a four-week campaign plan to a sceptical client (4 lines)

  6. Discussion10 min

    Discussion: Planning, Cadence and Attention

    5 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

hookcall to action (CTA)content calendarorganic reachengagement rateto repurposecarouselto boost (a post)cadenceuser-generated content

This plan comes from the Marketing in the AI Era course in the Tuton library. Browse all free lesson plans.