Writing Prompts That Sell

B2 · Upper-intermediate53 minSales & MarketingLesson 2 of 5 · Outline

Aims

Brief an AI tool in precise English — brand, audience, goal, constraints — then iterate on what comes back

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Let's Learn to Ask for Exactly What You Want

    4 warm-up questions

  1. Vocabulary8 min

    Vocabulary: The Language of Briefing

    10 items

  2. Reading10 min

    Reading: Two Prompts, Same Tool, Very Different Results

    Read a 383-word text about Two Prompts, Same Tool, Very Different Results

  3. Framework6 min

    Framework: The BRIEF Framework for Prompting

    BRIEF, 5 steps

  4. Practice7 min

    Practice: Build Iteration Instructions

    Word-ordering exercise, 8 items

  5. Practice7 min

    Practice: Fix These Prompts and Follow-Ups

    Error-correction exercise, 8 items

  6. Dialogue10 min

    Dialogue: Briefing a Tool Out Loud

    Role-play: Talking your way through a brief before you type it (4 lines)

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

to brief (someone)constraintcontextto specifyoutputto iterategenericto refinedraftto prompt

This plan comes from the Marketing in the AI Era course in the Tuton library. Browse all free lesson plans.