Brand Voice & Editing AI Content

B2 · Upper-intermediate57 minSales & MarketingLesson 3 of 5 · Outline

Aims

Describe tone and register precisely, edit an AI draft until it sounds human, and critique copy without bruising anyone

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Let's Make a Draft Sound Like a Real Person

    4 warm-up questions

  1. Reading10 min

    Reading: Editing the Machine Out of the Draft

    Read a 420-word text about Editing the Machine Out of the Draft

  2. Vocabulary8 min

    Vocabulary: Tone, Register and Critique

    10 items

  3. Practice7 min

    Practice: Match the Corporate Phrase to the Human Version

    Matching exercise, 8 items

  4. Practice7 min

    Practice: Fix the Feedback

    Error-correction exercise, 8 items

  5. Dialogue10 min

    Dialogue: The Copy Review

    Role-play: A junior colleague brings you a landing-page draft that was mostly written by an AI tool. You need to be honest and still keep them keen. (8 lines)

  6. Discussion10 min

    Discussion: Voice, Honesty and the Human Test

    5 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

tone of voiceregisterblandto hedgepaddingto soften (a criticism)conciseclichédauthenticto overclaim

This plan comes from the Marketing in the AI Era course in the Tuton library. Browse all free lesson plans.