Startup Metrics & Growth
Master the vocabulary of TAM/SAM/SOM, unit economics, and growth metrics
Who it's for
Written for B2 (upper-intermediate) students who can discuss most topics and now need precision and range.
English for founders: pitches, investors, demos and startup vocabulary. More Startup English lesson plans
Skills it practises
- Speaking: discussion questionsevery lesson
- Vocabulary: a target word listevery lesson
- Reading: a text or news storyevery lesson
- Controlled practice: gap-fills, matching, sorting and moreevery lesson
- Role-play: a dialogue to act outevery lesson
- An answer framework to structure what they say1 of 8 lessons
Lessons
- TAM, SAM, and SOMGoal: answer 'how big is your market?' with nested TAM/SAM/SOM, a bottom-up SOM an investor can recompute, and a one-line capture strategy.1 hr 13 minFree
- Unit EconomicsGoal: walk an investor through CAC, LTV, the 3:1 ratio and payback with formulas spoken aloud, consistent arithmetic, and one volunteered caveat.1 hr 7 minOutline
- Growth MetricsGoal: report a month of growth computing MRR, churn, expansion and NRR out loud — and explain how a business can lose customers yet grow revenue.1 hr 7 minOutline
- Cohort Analysis LanguageGoal: read a retention table in precise cohort language — cohort, month, percentage on every claim — and convert it into one action with a test metric.1 hr 7 minOutline
- Presenting DataGoal: present a metric as a data story — headline with a money figure, benchmark and compounding context, situation-complication-resolution, the hard question pre-empted.1 hr 7 minOutline
- Board Meeting MetricsGoal: deliver the board metrics section — same dashboard every quarter, every change with its cause, cash and runway flagged before anyone asks.1 hr 7 minOutline
- Benchmarking LanguageGoal: position metrics against stage-matched benchmarks with cited sources and percentiles — and volunteer the below-benchmark number with a diagnosis and a dated, falsifiable plan.1 hr 7 minOutline
- Growth Strategy DiscussionsGoal: articulate a growth strategy in sixty seconds — motion justified by the buyer, segment sequence, channel economics with numbers, and the growth-versus-efficiency stance owned aloud.1 hr 7 minOutline
How to use it in a lesson
- Lessons run 67 to 73 minutes, with a timing on every stage, so you can see before you start what fits your slot.
- Start with "TAM, SAM, and SOM": its whole plan is on this site, stage by stage, with the target vocabulary, free to read and to teach from on any video call.
- For a shorter slot, skip a practice stage or cut the discussion short: the stages are a guide, not a script.
Teach Startup Metrics & Growth with your student
Lesson 1 of this course is free. A free account opens it in the interactive player, and the rest of the course is included with Starter. Teaching it live with your student in the Tuton classroom starts with a 7-day free trial.
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