Benchmarking Language

B2 · Upper-intermediate1 hr 7 minStartup EnglishLesson 7 of 8 · Outline

Aims

Goal: position metrics against stage-matched benchmarks with cited sources and percentiles — and volunteer the below-benchmark number with a diagnosis and a dated, falsifiable plan.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Better than what?

    2 warm-up questions

  1. Reading10 min

    Reading: Benchmarking Language

    Read a 426-word text about Benchmarking Language

  2. Vocabulary8 min

    Vocabulary: Benchmarking Vocabulary

    8 items

  3. Reading10 min

    Reading: A model benchmark conversation

    Read a 332-word text about A model benchmark conversation

  4. Practice7 min

    Practice: Practice: SaaS Benchmarks

    Matching exercise, 8 items

  5. Practice7 min

    Practice: Practice: benchmarking language

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Comparing Metrics to Industry Benchmarks

    Role-play: You're meeting with an advisor to compare your startup's metrics against industry benchmarks and identify areas where you're outperforming or underperforming. (4 lines)

  7. Discussion10 min

    Discussion: Your mission: position your numbers

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

benchmarkbest-in-classmedianindustry standardcohortpercentileabove/below benchmarkYoY (Year-over-Year)

This plan comes from the Startup Metrics & Growth course in the Tuton library. Browse all free lesson plans.