Growth Metrics

B2 · Upper-intermediate1 hr 7 minStartup EnglishLesson 3 of 8 · Outline

Aims

Goal: report a month of growth computing MRR, churn, expansion and NRR out loud — and explain how a business can lose customers yet grow revenue.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Speak SaaS fluently

    2 warm-up questions

  1. Reading10 min

    Reading: Growth Metrics

    Read a 371-word text about Growth Metrics

  2. Vocabulary8 min

    Vocabulary: Growth Metrics Vocabulary

    8 items

  3. Reading10 min

    Reading: A model monthly growth report

    Read a 286-word text about A model monthly growth report

  4. Practice7 min

    Practice: Practice: Growth Metrics Misconceptions

    Error-correction exercise, 6 items

  5. Practice7 min

    Practice: Practice: growth-metrics language

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Presenting Growth Numbers at a Board Meeting

    Role-play: You're presenting your quarterly growth metrics at a board meeting, and a board member is asking detailed questions about the numbers and what they mean for the company's trajectory. (4 lines)

  7. Discussion10 min

    Discussion: Your mission: report the month

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

MRR (Monthly Recurring Revenue)ARR (Annual Recurring Revenue)churn rategross churnnet revenue retention (NRR)expansion revenuelogo retentionnegative churn

This plan comes from the Startup Metrics & Growth course in the Tuton library. Browse all free lesson plans.