Cohort Analysis Language

B2 · Upper-intermediate1 hr 7 minStartup EnglishLesson 4 of 8 · Outline

Aims

Goal: read a retention table in precise cohort language — cohort, month, percentage on every claim — and convert it into one action with a test metric.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Follow the January people

    2 warm-up questions

  1. Reading10 min

    Reading: Cohort Analysis Language

    Read a 410-word text about Cohort Analysis Language

  2. Vocabulary8 min

    Vocabulary: Cohort Analysis Vocabulary

    8 items

  3. Reading10 min

    Reading: A model cohort review

    Read a 337-word text about A model cohort review

  4. Practice7 min

    Practice: Practice: Cohort Analysis Statements

    Gap-fill exercise, 6 items

  5. Practice7 min

    Practice: Interpret the cohort signal

    Matching exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Discussing Cohort Data with Your Analyst

    Role-play: You're reviewing cohort analysis data with your data analyst to understand retention patterns and identify areas for improvement before your next board meeting. (4 lines)

  7. Discussion10 min

    Discussion: Your mission: read the table

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

cohortcohort analysisretention curvecohort retentionrevenue retentiontime to valuecohort comparisonmonth 0, month 1, month N

This plan comes from the Startup Metrics & Growth course in the Tuton library. Browse all free lesson plans.