Unit Economics

B2 · Upper-intermediate1 hr 7 minStartup EnglishLesson 2 of 8 · Outline

Aims

Goal: walk an investor through CAC, LTV, the 3:1 ratio and payback with formulas spoken aloud, consistent arithmetic, and one volunteered caveat.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Does each customer make you money?

    2 warm-up questions

  1. Reading10 min

    Reading: Unit Economics

    Read a 357-word text about Unit Economics

  2. Vocabulary8 min

    Vocabulary: Unit Economics Vocabulary

    8 items

  3. Reading10 min

    Reading: A model unit-economics walkthrough

    Read a 347-word text about A model unit-economics walkthrough

  4. Practice7 min

    Practice: Practice: Unit Economics Calculations

    Matching exercise, 8 items

  5. Practice7 min

    Practice: Practice: unit-economics language

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Explaining Unit Economics During Due Diligence

    Role-play: You're in a due diligence meeting with an investor who wants to deep-dive into your unit economics to understand the sustainability of your business model. (4 lines)

  7. Discussion10 min

    Discussion: Your mission: defend your unit economics

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

CAC (Customer Acquisition Cost)LTV (Lifetime Value)LTV:CAC ratiopayback periodunit economicssustainable growthcontribution marginburn multiple

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