Growth Strategy Discussions
Aims
Goal: articulate a growth strategy in sixty seconds — motion justified by the buyer, segment sequence, channel economics with numbers, and the growth-versus-efficiency stance owned aloud.
The lesson, stage by stage
- Warm up5 min
Warm-up: Strategy in sixty seconds
2 warm-up questions
- Reading10 min
Reading: Growth Strategy Discussions
Read a 472-word text about Growth Strategy Discussions
- Vocabulary8 min
Vocabulary: Growth Strategy Vocabulary
8 items
- Reading10 min
Reading: Two model strategy answers
Read a 414-word text about Two model strategy answers
- Practice7 min
Practice: Practice: Growth Strategy Clarity
Error-correction exercise, 6 items
- Practice7 min
Practice: Match the strategy term to its example
Matching exercise, 6 items
- Dialogue10 min
Dialogue: Role Play: Discussing Growth Strategy with Your Team
Role-play: You're in a strategy meeting with your head of growth to evaluate different growth strategies and decide where to focus your resources for the next quarter. (4 lines)
- Discussion10 min
Discussion: Your mission: the sixty-second strategy
3 discussion questions
Open the full lesson
The remaining 7 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.
Target vocabulary
In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.
This plan comes from the Startup Metrics & Growth course in the Tuton library. Browse all free lesson plans.