Investor Emails & Outreach
Write compelling cold emails, warm introductions, and follow-ups to investors
Who it's for
Written for B1 (intermediate) students who handle everyday English and are ready for longer answers.
English for founders: pitches, investors, demos and startup vocabulary. More Startup English lesson plans
Skills it practises
- Speaking: discussion questionsevery lesson
- Vocabulary: a target word listevery lesson
- Reading: a text or news storyevery lesson
- Controlled practice: gap-fills, matching, sorting and moreevery lesson
- Role-play: a dialogue to act outevery lesson
- An answer framework to structure what they say1 of 8 lessons
Lessons
- Cold Email AnatomyGoal: write a 5-line cold email — researched hook, credibility, value, specific ask — under 150 words with at least one metric an investor can't ignore.1 hr 13 minFree
- Subject Lines That Get OpenedGoal: three subject lines that survive a 2-second inbox skim — mutual connection, traction metric, portfolio reference — each under 60 characters and matched to the right investor.1 hr 7 minOutline
- Warm Introduction RequestsGoal: an introduction request your connector can forward in one click — specific single ask, an escape hatch, a copy-paste blurb, and the follow-through that earns the next intro.1 hr 7 minOutline
- Following UpGoal: a three-email follow-up sequence — bump, new-milestone angle, open-door close — properly spaced over six weeks, with the low-friction play for silent readers.1 hr 7 minOutline
- Responding to RejectionGoal: answer any investor pass within 24 hours — gracious, with a feedback ask, an open door and a referral request — and the re-engagement note that converts a no months later.1 hr 7 minOutline
- Meeting Request EmailsGoal: meeting requests that get a one-word yes — concrete slots with timezone, format and duration upfront, an agenda tied to the investor's interests, and dated recoveries for conflicts.1 hr 7 minOutline
- Thank You and Next StepsGoal: the post-meeting email within 2–4 hours — specific gratitude, same-day answers, dated commitments, a forwardable blurb and a proposed next step that keeps momentum yours.1 hr 7 minOutline
- Email Etiquette for FoundersGoal: pass the founder email audit — professional signature, proofread sends at sane hours, 24-hour replies, value-bearing follow-ups and tidy threads — because every email previews your company.1 hr 7 minOutline
How to use it in a lesson
- Lessons run 67 to 73 minutes, with a timing on every stage, so you can see before you start what fits your slot.
- Start with "Cold Email Anatomy": its whole plan is on this site, stage by stage, with the target vocabulary, free to read and to teach from on any video call.
- For a shorter slot, skip a practice stage or cut the discussion short: the stages are a guide, not a script.
Teach Investor Emails & Outreach with your student
Lesson 1 of this course is free. A free account opens it in the interactive player, and the rest of the course is included with Starter. Teaching it live with your student in the Tuton classroom starts with a 7-day free trial.
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