Following Up
Aims
Goal: a three-email follow-up sequence — bump, new-milestone angle, open-door close — properly spaced over six weeks, with the low-friction play for silent readers.
The lesson, stage by stage
- Warm up5 min
Warm-up: Silence isn't a no
2 warm-up questions
- Reading10 min
Reading: Following Up
Read a 248-word text about Following Up
- Vocabulary8 min
Vocabulary: Following Up Vocabulary
8 items
- Reading10 min
Reading: The follow-up sequence, written whole
Read a 281-word text about The follow-up sequence, written whole
- Practice7 min
Practice: Practice: Follow-up Email Structure
Word-ordering exercise, 5 items
- Practice7 min
Practice: The sequence, move by move
Matching exercise, 6 items
- Dialogue10 min
Dialogue: Role Play: Follow-Up Strategy Session
Role-play: You sent cold emails to five investors two weeks ago and haven't heard back from any of them. You're discussing follow-up strategy with your mentor. (4 lines)
- Discussion10 min
Discussion: Your sequence, dictated
3 discussion questions
Open the full lesson
The remaining 7 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.
Target vocabulary
In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.
This plan comes from the Investor Emails & Outreach course in the Tuton library. Browse all free lesson plans.