Following Up

B1 · Intermediate1 hr 7 minStartup EnglishLesson 4 of 8 · Outline

Aims

Goal: a three-email follow-up sequence — bump, new-milestone angle, open-door close — properly spaced over six weeks, with the low-friction play for silent readers.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Silence isn't a no

    2 warm-up questions

  1. Reading10 min

    Reading: Following Up

    Read a 248-word text about Following Up

  2. Vocabulary8 min

    Vocabulary: Following Up Vocabulary

    8 items

  3. Reading10 min

    Reading: The follow-up sequence, written whole

    Read a 281-word text about The follow-up sequence, written whole

  4. Practice7 min

    Practice: Practice: Follow-up Email Structure

    Word-ordering exercise, 5 items

  5. Practice7 min

    Practice: The sequence, move by move

    Matching exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Follow-Up Strategy Session

    Role-play: You sent cold emails to five investors two weeks ago and haven't heard back from any of them. You're discussing follow-up strategy with your mentor. (4 lines)

  7. Discussion10 min

    Discussion: Your sequence, dictated

    3 discussion questions

Open the full lesson

The remaining 7 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.

Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

persistencebumpinganglemomentumacknowledgeevaluatingquarterlyfresh capital

This plan comes from the Investor Emails & Outreach course in the Tuton library. Browse all free lesson plans.