Subject Lines That Get Opened

B1 · Intermediate1 hr 7 minStartup EnglishLesson 2 of 8 · Outline

Aims

Goal: three subject lines that survive a 2-second inbox skim — mutual connection, traction metric, portfolio reference — each under 60 characters and matched to the right investor.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Two seconds in the inbox

    2 warm-up questions

  1. Reading10 min

    Reading: Subject Lines That Get Opened

    Read a 231-word text about Subject Lines That Get Opened

  2. Vocabulary8 min

    Vocabulary: Subject Lines Vocabulary

    8 items

  3. Reading10 min

    Reading: Nine subject lines, judged

    Read a 235-word text about Nine subject lines, judged

  4. Practice7 min

    Practice: Practice: Subject Line Types

    Matching exercise, 6 items

  5. Practice7 min

    Practice: Subject-line language

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Subject Line Brainstorm

    Role-play: You and your co-founder are brainstorming email subject lines for your investor outreach campaign. You're debating which approaches will get the best open rates. (4 lines)

  7. Discussion10 min

    Discussion: Your three subject lines

    3 discussion questions

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

gatewaymutual connectionconcreteinvestment criteriagenerictruncatedopen ratespam

This plan comes from the Investor Emails & Outreach course in the Tuton library. Browse all free lesson plans.