Marketing & Growth Hacking

B1 · Intermediate1 hr 7 minStartup EnglishLesson 7 of 8 · Outline

Aims

Goal: pitch a one-minute growth plan — two channels, one experiment, one number — using five growth terms from viral loop to flywheel correctly.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Growth on no budget

    2 warm-up questions

  1. Reading10 min

    Reading: Growing Your User Base

    Read a 310-word text about Growing Your User Base

  2. Vocabulary8 min

    Vocabulary: Marketing & Growth Hacking Vocabulary

    8 items

  3. Reading10 min

    Reading: A model growth plan, out loud

    Read a 272-word text about A model growth plan, out loud

  4. Practice7 min

    Practice: Practice: Complete the Marketing Sentences

    Gap-fill exercise, 5 items

  5. Practice7 min

    Practice: Match the tactic to what it means

    Matching exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Planning a Growth Strategy

    Role-play: You are meeting with your newly hired marketing lead to plan a growth strategy for your startup, discussing channels, metrics, and growth experiments. (4 lines)

  7. Discussion10 min

    Discussion: Your mission: pitch the growth plan

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

Growth hackingViral loopViral coefficientContent marketingInbound marketingA/B testingConversion rateFlywheel

This plan comes from the Startup Vocabulary Essentials course in the Tuton library. Browse all free lesson plans.