Revenue Models

B1 · Intermediate1 hr 7 minStartup EnglishLesson 4 of 8 · Outline

Aims

Goal: answer 'how do you make money?' using five revenue-model terms and consistent numbers — including one model you rejected and why.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: How does it make money?

    2 warm-up questions

  1. Reading10 min

    Reading: How Startups Make Money

    Read a 280-word text about How Startups Make Money

  2. Vocabulary8 min

    Vocabulary: Revenue Models Vocabulary

    8 items

  3. Reading10 min

    Reading: A model answer: 'How do you make money?'

    Read a 260-word text about A model answer: 'How do you make money?'

  4. Practice7 min

    Practice: Match the model to how it earns

    Matching exercise, 6 items

  5. Practice7 min

    Practice: Practice: revenue vocabulary

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Model conversation: the revenue question

    Role-play: A potential investor wants to understand exactly how your business makes money. Use today's vocabulary precisely — and honestly. (10 lines)

  7. Discussion10 min

    Discussion: Your mission: your money answer

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

SaaS (Software as a Service)Recurring revenueMarketplaceNetwork effectsFreemiumTransaction feeUnit economicsCustomer acquisition cost (CAC)

This plan comes from the Startup Vocabulary Essentials course in the Tuton library. Browse all free lesson plans.