Adapting to Your Audience

B1 · Intermediate1 hr 7 minStartup EnglishLesson 7 of 8 · Outline

Aims

Goal: three deliberate versions of your pitch — engineer, investor, customer — each emphasising what that listener cares about, chosen after asking who you're talking to.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Same startup, different ears

    2 warm-up questions

  1. Reading10 min

    Reading: Adapting to Your Audience

    Read a 292-word text about Adapting to Your Audience

  2. Vocabulary8 min

    Vocabulary: Adapting to Your Audience Vocabulary

    8 items

  3. Reading10 min

    Reading: One startup, three audiences

    Read a 233-word text about One startup, three audiences

  4. Practice7 min

    Practice: Practice: Audience Adaptation

    Matching exercise, 6 items

  5. Practice7 min

    Practice: Audience-adaptation language

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Adjusting Your Pitch for Different Listeners

    Role-play: You are practicing adapting your pitch for a non-technical listener. Your advisor plays the role of someone with no tech background. (4 lines)

  7. Discussion10 min

    Discussion: Three audiences, three pitches

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

resonatestrategicnovelunit economicsstakeholderprominentfeaturesarticulate

This plan comes from the The Elevator Pitch course in the Tuton library. Browse all free lesson plans.