The Hook

B1 · Intermediate1 hr 7 minStartup EnglishLesson 3 of 8 · Outline

Aims

Goal: three ready-to-fire hooks for your startup — statistic, question, contrarian statement — each one creating an information gap that pulls the listener into your pitch.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: The first sentence decides

    2 warm-up questions

  1. Reading10 min

    Reading: The Hook

    Read a 321-word text about The Hook

  2. Vocabulary8 min

    Vocabulary: The Hook Vocabulary

    8 items

  3. Reading10 min

    Reading: Three model hooks for one startup

    Read a 219-word text about Three model hooks for one startup

  4. Practice7 min

    Practice: Practice: Types of Hooks

    Matching exercise, 6 items

  5. Practice7 min

    Practice: Hook language

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Testing Different Hook Openings

    Role-play: You are working with an advisor to test and refine different hook openings for your elevator pitch. (4 lines)

  7. Discussion10 min

    Discussion: Your three hooks, tested

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

capturecompetingprovocativeengageinformation gapseamlesslyglaze overcontext

This plan comes from the The Elevator Pitch course in the Tuton library. Browse all free lesson plans.