Problem-Solution Format

B1 · Intermediate1 hr 13 minStartup EnglishLesson 2 of 8 · Outline

Aims

Goal: pitch in problem → solution → impact order — a problem with a number, a solution that maps onto it word-for-word, and an impact you can count.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Problem first, always

    2 warm-up questions

  1. Reading10 min

    Reading: Problem-Solution Format

    Read a 286-word text about Problem-Solution Format

  2. Vocabulary8 min

    Vocabulary: Problem-Solution Format Vocabulary

    8 items

  3. Framework6 min

    Framework: The 30-Second Pitch Formula

    The 30-Second Pitch Formula, 5 steps

  4. Reading10 min

    Reading: Two model problem-solution pitches

    Read a 225-word text about Two model problem-solution pitches

  5. Practice7 min

    Practice: Practice: Problem-Solution Structure

    Gap-fill exercise, 5 items

  6. Practice7 min

    Practice: Problem, solution, or impact?

    Matching exercise, 6 items

  7. Dialogue10 min

    Dialogue: Role Play: Delivering a Problem-Solution Pitch

    Role-play: You are at a startup mixer and someone you just met has asked what your company does. You deliver a problem-solution formatted pitch. (4 lines)

  8. Discussion10 min

    Discussion: Your pitch, in order

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

straightforwardarticulaterelatableconcretejargonmapquantifyvague

This plan comes from the The Elevator Pitch course in the Tuton library. Browse all free lesson plans.