Market and Competition

B2 · Upper-intermediate1 hr 7 minStartup EnglishLesson 3 of 8 · Outline

Aims

Goal: defend market size bottom-up and survive the classic attacks — crowded market, incumbent threat, better-funded rivals — with concede-then-reposition answers and a layered moat.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Defend the territory

    2 warm-up questions

  1. Reading10 min

    Reading: Market and Competition

    Read a 308-word text about Market and Competition

  2. Vocabulary8 min

    Vocabulary: Market and Competition Vocabulary

    8 items

  3. Reading10 min

    Reading: Four hostile market questions, answered whole

    Read a 294-word text about Four hostile market questions, answered whole

  4. Practice7 min

    Practice: Practice: Improving Market Responses

    Error-correction exercise, 4 items

  5. Practice7 min

    Practice: Market-defence language

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Competitive Positioning

    Role-play: An investor who has deep expertise in your sector is probing your understanding of the competitive landscape and market dynamics. (4 lines)

  7. Discussion10 min

    Discussion: Your market, under attack

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

penetraterigorousbottom-uptop-downincumbentnaivetycannibalizeinefficiency

This plan comes from the Handling Investor Questions course in the Tuton library. Browse all free lesson plans.