Sales & Client Relations
Build rapport, present solutions, and handle objections with confidence
Who it's for
Written for B2 (upper-intermediate) students who can discuss most topics and now need precision and range.
Meetings, emails, calls, negotiation and finance for students who use English at work. More Business English lesson plans
Skills it practises
- Speaking: discussion questionsevery lesson
- Vocabulary: a target word listevery lesson
- Reading: a text or news storyevery lesson
- Controlled practice: gap-fills, matching, sorting and moreevery lesson
- Role-play: a dialogue to act outevery lesson
- An answer framework to structure what they sayevery lesson
Lessons
- Building Rapport with ClientsGoal: open a first client meeting so the client trusts you before you ever mention your product — the Trust Opener, three model openers, and live practice.1 hr 13 minFree
- Needs Analysis & DiscoveryGoal: run a discovery call that uncovers the client's real problem — the SPIN questioning method, three model question sequences, and live practice.1 hr 6 minOutline
- Presenting Products and ServicesGoal: pitch your product so the client hears what it means for THEM — the FAB method, three model pitches, and live practice.1 hr 13 minOutline
- Writing Sales ProposalsGoal: write the two paragraphs that win or lose a proposal — an executive summary that sells for you, and pricing framed as value.1 hr 13 minOutline
- Handling ObjectionsGoal: answer 'it's too expensive' — and every other objection — without getting defensive, using the LAER method: listen, acknowledge, explore, respond.1 hr 13 minOutline
- Closing TechniquesGoal: end every sales conversation with a commitment — read the buying signals and choose the right close: summary, assumptive or next-step.1 hr 6 minOutline
- After-Sales & Account ManagementGoal: keep and grow your accounts with three conversations — the value check-in, the QBR opening, and the early-renewal opener.1 hr 13 minOutline
- Winning Back Lost ClientsGoal: re-open the door with a client who left — a no-pitch win-back call and email that own the past, show what's changed, and offer a low-risk way back.1 hr 20 minOutline
How to use it in a lesson
- Lessons run 66 to 80 minutes, with a timing on every stage, so you can see before you start what fits your slot.
- Start with "Building Rapport with Clients": its whole plan is on this site, stage by stage, with the target vocabulary, free to read and to teach from on any video call.
- For a shorter slot, skip a practice stage or cut the discussion short: the stages are a guide, not a script.
Teach Sales & Client Relations with your student
Lesson 1 of this course is free. A free account opens it in the interactive player, and the rest of the course is included with Starter. Teaching it live with your student in the Tuton classroom starts with a 7-day free trial.
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