Presenting Products and Services

B2 · Upper-intermediate1 hr 13 minBusiness EnglishLesson 3 of 8 · Outline

Aims

Goal: pitch your product so the client hears what it means for THEM — the FAB method, three model pitches, and live practice.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: What it means for them

    2 warm-up questions

  1. Reading10 min

    Reading: What the client hears in a pitch

    Read a 155-word text about What the client hears in a pitch

  2. Vocabulary8 min

    Vocabulary: Sales Pitch Vocabulary

    7 items

  3. Framework6 min

    Framework: The FAB Method

    FAB: Feature – Advantage – Benefit (+ Proof), 4 steps

  4. Reading10 min

    Reading: Three model pitches

    Read a 273-word text about Three model pitches

  5. Practice7 min

    Practice: Complete the Sales Phrases

    Gap-fill exercise, 6 items

  6. Practice7 min

    Practice: Fix the Sales Pitch Sentences

    Error-correction exercise, 5 items

  7. Dialogue10 min

    Dialogue: Pitching a Solution

    Role-play: You're presenting your project management software to a client who struggles with team coordination. Use the FAB framework. (9 lines)

  8. Discussion10 min

    Discussion: Your mission: the 90-second pitch

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

pitchROI (Return on Investment)scalabledemocase studyonboardingcompetitive edge

This plan comes from the Sales & Client Relations course in the Tuton library. Browse all free lesson plans.