Writing Sales Proposals

B2 · Upper-intermediate1 hr 13 minBusiness EnglishLesson 4 of 8 · Outline

Aims

Goal: write the two paragraphs that win or lose a proposal — an executive summary that sells for you, and pricing framed as value.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: The document that sells without you

    2 warm-up questions

  1. Reading10 min

    Reading: Who reads your proposal — and how

    Read a 174-word text about Who reads your proposal — and how

  2. Vocabulary8 min

    Vocabulary: Proposal Writing Vocabulary

    7 items

  3. Framework6 min

    Framework: The Proposal Skeleton

    The Proposal Skeleton, 4 steps

  4. Reading10 min

    Reading: Three model executive summaries

    Read a 293-word text about Three model executive summaries

  5. Practice7 min

    Practice: Build Proposal Sentences

    Word-ordering exercise, 5 items

  6. Practice7 min

    Practice: Complete the Proposal Phrases

    Gap-fill exercise, 5 items

  7. Dialogue10 min

    Dialogue: Walking a Client Through Your Proposal

    Role-play: You've sent a proposal and are now presenting it to the client in a follow-up meeting. Walk them through the key sections and handle their questions. (9 lines)

  8. Discussion10 min

    Discussion: Your mission: the summary that sells

    3 discussion questions

Open the full lesson

The remaining 8 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.

Start with lesson 1, freeSee Starter pricing

Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

proposalscopedeliverabletermstimelinequotationcost-benefit

This plan comes from the Sales & Client Relations course in the Tuton library. Browse all free lesson plans.