Winning Back Lost Clients
Aims
Goal: re-open the door with a client who left — a no-pitch win-back call and email that own the past, show what's changed, and offer a low-risk way back.
The lesson, stage by stage
- Warm up5 min
Warm-up: The client who left
2 warm-up questions
- Reading10 min
Reading: What a lost client is judging
Read a 187-word text about What a lost client is judging
- Vocabulary8 min
Vocabulary: Win-Back & Re-Engagement Vocabulary
7 items
- Framework6 min
Framework: The Four-Move Win-Back
The Four-Move Win-Back, 4 steps
- Reading10 min
Reading: Model win-back messages
Read a 384-word text about Model win-back messages
- Practice7 min
Practice: Match Win-Back Strategies to Situations
Matching exercise, 5 items
- Practice7 min
Practice: Build Win-Back Sentences
Word-ordering exercise, 5 items
- Practice7 min
Practice: Fix the Win-Back Email
Error-correction exercise, 5 items
- Dialogue10 min
Dialogue: Reaching Out to a Former Client
Role-play: You're contacting a former client who cancelled their contract three months ago due to service issues. Your goal is to understand their experience, share improvements, and explore re-engagement. (11 lines)
- Discussion10 min
Discussion: Your mission: the win-back call
3 discussion questions
Open the full lesson
All 10 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.
Target vocabulary
In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.
This plan comes from the Sales & Client Relations course in the Tuton library. Browse all free lesson plans.