From Interviews to Product

B1 · Intermediate1 hr 7 minStartup EnglishLesson 8 of 8 · Outline

Aims

Goal: translate feature requests into jobs-to-be-done — dig, frame the job in one sentence, prioritise by frequency times pain, and close the loop.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Build the problem, not the request

    2 warm-up questions

  1. Reading10 min

    Reading: From Interviews to Product

    Read a 354-word text about From Interviews to Product

  2. Vocabulary8 min

    Vocabulary: Product Translation Vocabulary

    8 items

  3. Reading10 min

    Reading: A model translation conversation

    Read a 347-word text about A model translation conversation

  4. Practice7 min

    Practice: Practice: Product Translation Process

    Word-ordering exercise, 8 items

  5. Practice7 min

    Practice: Practice: translation vocabulary

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Translating Customer Feedback into Product Decisions

    Role-play: You are meeting with your product lead to discuss how recent customer interview insights should shape the product roadmap and feature priorities. (4 lines)

  7. Discussion10 min

    Discussion: Your mission: translate three requests

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

feature requestjob-to-be-doneunderlying problemprioritization matrixminimum lovable product (MLP)close the loopiteratetranslate insights

This plan comes from the Customer Discovery Interviews course in the Tuton library. Browse all free lesson plans.