Pain Point Discovery

B1 · Intermediate1 hr 7 minStartup EnglishLesson 5 of 8 · Outline

Aims

Goal: hunt a pain point through stories — friction, workarounds, numbers — and deliver an honest hair-on-fire or nice-to-have verdict.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Find the fire

    2 warm-up questions

  1. Reading10 min

    Reading: Pain Point Discovery

    Read a 364-word text about Pain Point Discovery

  2. Vocabulary8 min

    Vocabulary: Pain Point Vocabulary

    8 items

  3. Reading10 min

    Reading: A model pain-discovery sequence

    Read a 309-word text about A model pain-discovery sequence

  4. Practice7 min

    Practice: Practice: pain-point vocabulary

    Gap-fill exercise, 6 items

  5. Practice7 min

    Practice: Read the signal

    Matching exercise, 6 items

  6. Dialogue10 min

    Dialogue: Practice: Pain Point Discovery Dialogue

    Role-play: You're interviewing a marketing manager about their content creation process. (8 lines)

  7. Discussion10 min

    Discussion: Your mission: the pain hunt

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

pain pointfrequencyseverityhair on fire problemworkaroundfriction pointquantifynice-to-have

This plan comes from the Customer Discovery Interviews course in the Tuton library. Browse all free lesson plans.