Strategic Communication

C1 · Advanced1 hr 5 minBusiness English AdvancedLesson 3 of 8 · Outline

Aims

Goal: pitch a recommendation in under three minutes that gives the room your data, one human story, and a crystal-clear ask — the DSA framework.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Three minutes to a yes

    2 warm-up questions

  1. Reading10 min

    Reading: Communicating with Strategic Intent

    Read a 292-word text about Communicating with Strategic Intent

  2. Framework6 min

    Framework: The DSA Persuasion Framework

    DSA Persuasion Framework, 3 steps

  3. Reading10 min

    Reading: Three model pitches

    Read a 341-word text about Three model pitches

  4. Practice7 min

    Practice: Strategic Communication Phrases

    Gap-fill exercise, 5 items

  5. Practice7 min

    Practice: Build Strategic Statements

    Word-ordering exercise, 4 items

  6. Dialogue10 min

    Dialogue: Pitching a Strategic Initiative

    Role-play: You're presenting a business case to the executive team for expanding into a new market. Use the DSA framework. (3 lines)

  7. Discussion10 min

    Discussion: Your mission: make the case

    3 discussion questions

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