Business Model

B1 · Intermediate1 hr 7 minStartup EnglishLesson 6 of 8 · Outline

Aims

Goal: explain how you make money in four sentences — revenue model, pricing, CAC against LTV, and margins — clearly enough to pass the napkin test.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: How do you make money?

    2 warm-up questions

  1. Reading10 min

    Reading: Business Model

    Read a 260-word text about Business Model

  2. Vocabulary8 min

    Vocabulary: Business Model Vocabulary

    8 items

  3. Reading10 min

    Reading: Three model business-model explanations

    Read a 253-word text about Three model business-model explanations

  4. Practice7 min

    Practice: Practice: Business Model Metrics

    Gap-fill exercise, 5 items

  5. Practice7 min

    Practice: Which model is which?

    Matching exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Explaining Your Revenue Model

    Role-play: You are presenting the business model slide and explaining how your startup generates revenue. (4 lines)

  7. Discussion10 min

    Discussion: Your money machine, live

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

revenue streamunit economicsmonetizeCACLTVgross margintake ratefreemium

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