Traction & Metrics

B1 · Intermediate1 hr 7 minStartup EnglishLesson 3 of 8 · Outline

Aims

Goal: present traction as a growth story — trends not snapshots, the metrics that fit your stage, and the qualitative proof that you're on the right track.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Is it working?

    2 warm-up questions

  1. Reading10 min

    Reading: Traction & Metrics

    Read a 248-word text about Traction & Metrics

  2. Vocabulary8 min

    Vocabulary: Traction & Metrics Vocabulary

    8 items

  3. Reading10 min

    Reading: Two model traction stories

    Read a 224-word text about Two model traction stories

  4. Practice7 min

    Practice: Practice: Presenting Traction

    Word-ordering exercise, 5 items

  5. Practice7 min

    Practice: Numbers that tell a story

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Presenting Growth Metrics

    Role-play: You are presenting your traction slide to investors, sharing key growth metrics and milestones. (4 lines)

  7. Discussion10 min

    Discussion: Your traction story, live

    3 discussion questions

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

tractionvalidationtrajectorymomentumcohortpipelineGMVqualitative

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