Competition Slide

B1 · Intermediate1 hr 7 minStartup EnglishLesson 7 of 8 · Outline

Aims

Goal: answer “who's your competition?” with credibility — honest strengths, your structural advantage, and the moat that stops them copying you.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: Who else is fighting for this customer?

    2 warm-up questions

  1. Reading10 min

    Reading: Competition Slide

    Read a 264-word text about Competition Slide

  2. Vocabulary8 min

    Vocabulary: Competition Slide Vocabulary

    8 items

  3. Reading10 min

    Reading: Two model competition answers

    Read a 226-word text about Two model competition answers

  4. Practice7 min

    Practice: Practice: Competition Slide Strategy

    Matching exercise, 6 items

  5. Practice7 min

    Practice: Competition language

    Gap-fill exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Addressing Competitive Landscape

    Role-play: You are presenting your competition slide and addressing investor questions about your competitive positioning. (4 lines)

  7. Discussion10 min

    Discussion: Your competition answer, live

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

competitive landscapedefensiblepositioningdifferentiationgo-to-marketunderservedswitching costsinertia

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