Market Opportunity

B1 · Intermediate1 hr 7 minStartup EnglishLesson 4 of 8 · Outline

Aims

Goal: size your market credibly — TAM, SAM and SOM built bottom-up from customer counts and pricing, plus the trend that makes the timing right.

The lesson, stage by stage

  1. Warm up5 min

    Warm-up: How big is this, really?

    2 warm-up questions

  1. Reading10 min

    Reading: Market Opportunity

    Read a 281-word text about Market Opportunity

  2. Vocabulary8 min

    Vocabulary: Market Opportunity Vocabulary

    8 items

  3. Reading10 min

    Reading: Two model market-size walkthroughs

    Read a 250-word text about Two model market-size walkthroughs

  4. Practice7 min

    Practice: Practice: Market Sizing Mistakes

    Error-correction exercise, 4 items

  5. Practice7 min

    Practice: TAM, SAM, SOM — and how to defend them

    Matching exercise, 6 items

  6. Dialogue10 min

    Dialogue: Role Play: Explaining Market Size

    Role-play: You are presenting the market opportunity slide and explaining the total addressable market to investors. (4 lines)

  7. Discussion10 min

    Discussion: Your market, on a napkin

    3 discussion questions

Open the full lesson

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Target vocabulary

In a Tuton account these words become your student's vocabulary deck, so they come back in practice between lessons.

TAMSAMSOMbottom-up analysistop-downmarket sharescaleanalyst report

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