Persuasion & Influence
Aims
Goal: build a case with all three pillars — Ethos (credibility), Pathos (emotion), Logos (logic) — and know which one your listener needs.
The lesson, stage by stage
- Warm up5 min
Warm-up: The three pillars
2 warm-up questions
- Reading10 min
Reading: The Ancient Art of Persuasion
Read a 209-word text about The Ancient Art of Persuasion
- Framework6 min
Framework: Ethos–Pathos–Logos
Ethos–Pathos–Logos, 3 steps
- Practice7 min
Practice: Persuasion Vocabulary Practice
Gap-fill exercise, 5 items
- Dialogue10 min
Dialogue: Persuading a Team to Adopt a New Approach
Role-play: Your team currently uses a traditional waterfall approach for project management. You want to persuade them to try agile sprints instead. Some team members are sceptical because they've 'always done it this way.' Use Ethos–Pathos–Logos to build a compelling case. (4 lines)
- Discussion10 min
Discussion: Your mission: all three pillars
5 discussion questions
Open the full lesson
The remaining 5 stages of this lesson, with the procedure, the examples and the exercises, are included with Starter, along with the interactive version you can teach from. Lesson 1 of this course is free: the full plan is on this site, and a free account opens it in the interactive player.
This plan comes from the Advanced Conversation Techniques course in the Tuton library. Browse all free lesson plans.